AAF Roanoke provides pro bono marketing services and education opportunities to area nonprofits, education to the public, and promotes public service and diversity within the advertising industry. Over the last 6 years, our nationally award-winning public service events have provided more than an estimated one million dollars worth of advertising and marketing services to deserving area nonprofits.
AdScape is a day-long program designed to give creative high school students an insider's view of the world of advertising, and to promote cultural diversity in the advertising industry.
This annual event is hosted by Radford University, and uncovers some of the exciting career opportunities to be found in the advertising and marketing fields, and put students in hands-on workshops such as 3D animation, broadcast media, branding and social media, audio/video production, digital media, and commercial photography. All workshops are taught by leading local advertising and marketing professions in their field
CreateAthon exists to champion effective nonprofit marketing through pro bono marathons.
The pro-bono event is a 24-hour, work-around the clock creative blitz during which local advertising, marketing, and public relations professionals from the Roanoke and New River valleys generate marketing services for local non-profits that have little or no marketing budget. Volunteers work through the day, night and into the next morning to provide the non-profit organizations with collateral ranging from websites, photography, videos, print, and ad campaigns.
For the past 6 CreateAthon events, AAF Roanoke and its volunteers have donated more than $1 million dollars worth of advertising materials and services to local nonprofits throughout the region. Previous beneficiaries have included: Blue Ridge Literacy, DePaul Community Resources, Virginia Museum of Transportation, YMCA of Roanoke Valley, Rescue Mission, The Science Museum of Western Virginia, Harrison Museum of African American Culture, Inc., and Roanoke Children’s Theatre.